From Yeezy to Supreme, Hypebeast Culture Explained | Suddenly Obsessed Marathon
In this episode of CNBC Make it they take us on a journey through streetwear. Starting with Kanye West and the success and story of the Yeezy line they explain the hypebeast culture and how rarity and exclusivity affect the market and trends. The Hype streetwear market is not one that is easily tapped into and they explain how different brands over time have been able to do it.