How A Vest Turned Patagonia Into A Billion-Dollar Brand

February 05, 2021

How A Vest Turned Patagonia Into A Billion-Dollar Brand

This video reviews the rise of Patagonia and how it's trendy helped the brand get recognition and spread it to new audiences.  Patagonia was started by Yvon Chouinard by making equipment for rock climbers.  Today Patagonia can be seen on outdoor enthusiasts and fashionable people alike.