How Jon Buscemi Survived Being Sued By NIKE And Sold 100K Sneakers | Blueprint

Jon Buscemi is no stranger to the sneaker world. Formerly of the shoe brand Gourmet Jon talks about his story of selling shoes and almost getting sued.  I couldn't imagine taking the risk of creating something that had potential legal troubles ahead.  What a risk.  You're not only risking your brand, you're risking your credibility and business and job opportunities in the future.  If you're sued by Nike that may mean you can't work for them in the future and that's a big risk in the small world of fashion.  Growing up in New York and having sneakers apart of his life, Jon was willing to take the risk.  A risk that paid off.