November 17, 2020

Virgil Abloh mentors up-and-coming streetwear brand St-Dié

By RoyLyn Palmer-Coleman

Virgil Abloh mentors up-and-coming streetwear brand St-Dié

In this video Virgil Abloh talks to the founder and creator of an up and coming brand out of Montreal Canada called St-Dié.  Virgil sits down with creator to get an idea of the brand itself and the story and purpose behind it.  It is a very minimal brand that uses video heavily in its story telling.  The video shows Virgil getting to the heart of the brand and giving some advice on using the energy that sparked and an idea and how to distill it to use it as fuel for the long haul.

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